“Leveraging light optics in new, innovative ways is an integral part of SHISEIDO’s illustrious 147 year history,” says James Boehmer, Global Artistic Director for SHISEIDO Makeup. “This collection uses ground-breaking science and technology from Japan to visibly transform, lift, and illuminate skin.” The range consists of two weightless products that work together to create a multidimensional glow in any light: SYNCHRO SKIN Soft Blurring Primer and SYNCHRO SKIN RADIANT LIFTING Foundation. “These weightless formulas act like filters for real life in that they bounce light in a controlled way to instantly minimize the appearance of fine lines and smooth uneven skin tone,” says Boehmer.
The star product in the lineup, SYNCHRO SKIN RADIANT LIFTING Foundation, uses cutting-edge Light-Adjusting Technology to address the three major obstacles that impede radiance: fine lines and wrinkles, uneven skin tone, and lack of collagen. An exclusive blend of pearls, powders, and light-reflecting particles automatically balance and adapt to any ambient lighting condition for a flawless, lit-from-within finish that lasts all day,” explains Gail Boyé, Senior Vice President of Global Product Development for SHISEIDO Makeup.
With 30 shades that are categorized into five levels based on depth and intensity, finding a perfect match is also easier than ever. To personify SHISEIDO’s belief that beauty comes alive when inner and outer beauty are in dynamic harmony, the makeup company cast its newest Global Brand Ambassador—actress, artist, activist, and model Hunter Schafer—as the face of the campaign. With her luminous complexion and incandescent energy, Schafer defies boundaries and transcends traditional conceptions of beauty. “When it comes to individuality and authenticity, Hunter is such a radiant light,” says Yoshiaki Okabe, SHISEIDO’s Chief Brand Officer. “She mirrors our approach to makeup in that she uses it as a form of self-expression that has the power to lift the spirit and inspire others.”
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INNOVATION: Inspired by ukkiri—a Japanese term used to describe a hydrated, healthy, and almost incandescent complexion—this weightless-yet-buildable foundation looks and feels like a second skin as it visibly lifts, refines, and smooths. The result: skin that comes alive with light anytime, anywhere. Available in 30 shades, this medium-to full-coverage foundation features Light-Adjusting Technology that addresses the three major obstacles that impede radiance: fine lines and wrinkles, uneven skin tone, and lack of collagen. A combination of transparent pearls, radiant microcrystals, and advanced optical filters balances and adapts to any ambient lighting condition, while an exclusive blend of humectants binds moisture to the skin for 24-hour hydration and all-day comfort. Infused with SPF 30, collagen-supporting beech tree bud extract, and vitamin C-rich mandarin peel extract, this smudge-, transfer-, and crease-resistant foundation offers instant results as well as lasting luminosity.
COLOR INSPIRATION: Inspired by a myriad of skin tones, SHISEIDO Makeup developed 30 shades that are categorized into five levels based on depth and intensity, making it easier than ever to find a true-to-you match. “Ki, which is the Japanese concept of life force energy that is found in both animate and inanimate objects, served as the jumping off point for the shade names,” explained Boehmer. Each color references a material commonly found in nature, architecture, or design throughout Japan.
J-BEAUTY TIP: Shake the bottle well before use. For a seamless application, Boehmer suggests using fingers to blend the featherweight formula into skin. To build coverage, use the HASU FUDE Foundation Brush for a flawless finish.
INNOVATION: Weightless and water-based, this colorless primer syncs seamlessly with all skin tones and uses advanced light diffusion technology to refine the appearance of pores, erase excess shine, and blur imperfections for a soft-focus finish. The highly sensorial cream-to-powder formula features mattifying peptides to help decrease sebum production and minimize the appearance of pores over time, as well as Sebum Catch Powder that prolongs makeup’s wear by absorbing oil and sweat throughout the day. Snowflake Powder scatters light to create a natural-looking glow and smooth the appearance of fine lines, wrinkles, and rough skin, while patented Natural Correcting Powder conceals unevenness and leaves the complexion with a youthful radiance. In addition to creating the ultimate canvas, this non-comedogenic, dermatologist-tested formula also keeps skin hydrated for up to eight hours.
J-BEAUTY TIP: Use your fingers to apply a pea-sized amount from the center of the face outward. Wear this primer under makeup to optimize application or alone to “fine-tune skin’s texture,” says Boehmer, who also recommends applying it strategically “to the T-zone, the tops of cheekbones, or anywhere else you want to smooth, blur, and diffuse light.”
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