Skip to main content

Oyster Restoration – @shiseido, @occoastkeeper, @wsl, @wslpure
By: Tahiry Sanchez

Do you know what an Olympia oyster is? It is one of the only native oyster species on the West Coast of the United States and Canada whose numbers have drastically decreased, endangering their ecosystem. Innovative PR attended an amazing event on behalf of the Shiseido Blue Project and Orange County Coastkeeper. Beauty Dabble and Instadeets would like to offer an invitation to a significant oyster restoration for the World Surf League and to learn more about it.

With their Oyster Restoration in Huntington Beach, California in collaboration with World Surf League PURE, WILDCOAST, and Orange County Coastkeeper, Shiseido Blue Project began their week with the World Surf League. The World Surf League, the organization that founded surfing, and World Surf League PURE, the organization’s environmental program, are partners in the Shiseido Blue Project, a project that aims to inspire, inform, and empower ocean preservation. This international project was established in 2019 with a variety of ocean protection initiatives, such as beach cleanups, spearheading international conservation campaigns like We Are One Ocean, and encouraging ocean and sun safety behaviors.

On Saturday, July 30th, volunteers spend the morning releasing hand-sewn bags made of coconut coir and Pacific oyster shell onto the coast so that the Olympia oyster may settle in and establish a new home. This will assist to build a new habitat for the Olympia oyster and other marine animals. For the Newport Bay ecosystem to be healthy and resilient, oyster and eelgrass restoration is essential since both species offer a variety of ecosystem services to our coastal wetlands. By building a complex ecosystem and enhancing water quality through filter feeding, oysters promote the diversity of fish and fauna. In addition to stabilizing sediments and absorbing wave energy and erosion, oysters help lessen the effects of sea level rise.

Shiseido joined the team for the first time on Saturday to help establish a habitat for the Olympia Oyster, one of the few native oyster species on the West Coast. Volunteers spent the entire morning building oyster shells that would house Olympia oysters. These shells will be left on the Long Beach coast to serve as the new habitat for this threatened species.

Leave a Reply