By Hannah Muehlberger
Shiseido’s products are known for their luxurious, clean feel. However, what you may not know is that Shiseido also feels the ocean should be the same way. Shiseido is committed to the health and beauty of the Earth’s oceans. Through environmental conservation work in collaboration with World Surf League, the global home of surfing, and PURE, the WSL’s nonprofit arm committed to inspire, educate, and empower ocean protection, the Shiseido BLUE PROJECT is about involving as many ocean lovers as possible in protecting and supporting the beaches we love, the oceans we depend on, and the skin we live in.
Starting in September 2019, Shiseido will operate numerous projects globally, with a focus on protecting our ocean environment. Events such as beach cleanups will be held in conjunction with our sponsorship of the World Surf League tour. With strong support from WSL Sustainability and local environmental protection organizations, Shiseido aims to make a positive impact on the beauty of the world’s beaches and the health of our oceans.
The Shiseido Blue Project has completed two beach conservation clean-ups over two months, with the first commencing in Malibu, and now Huntington Beach, California in partnership with World Surf League PURE and WILDCOAST. Shiseido Blue Project is an initiative in collaboration with World Surf League, home of surfing, and World Surf League PURE, World Surf League’s environmental initiative, committed to inspiring, educating, and empower ocean protection. Thursday the 23rd marked Shiseido Blue Project’s second West Coast beach cleanup at the U.S Open for Surfing in Huntington Beach, California – joined by Sam Trammell, Janel Parrish, and Ashley Wahler alongside World Surf League PURE We Are One Ocean grantee WILDCOAST – an international team that conserves coastal and marine ecosystems and addresses climate change through natural solutions. The three ocean and beach advocates really got down and dirty explaining the need to care for ocean wildlife and beach preservation. Conserving the ocean requires marine protected areas, managing fisheries, and cleaning up what goes into the sea. Beach cleanups reduce litter and protect critical habitats for wildlife. They help raise awareness about other issues in our oceans and galvanize communities to care.
A great product of Shiseido that keeps the ocean and your skin clear is their suncare line. Shiseido’s sunscreen comes in three different forms, liquid, cream, and stick. All formulas go on clear but without a greasy feel and keep you hydrated for all of your day in the scene. Activated by heat, water, and perspiration, Shiseido’s exclusive SynchroShield Technology™ strengthens the UV protective veil.
Not only is this sunscreen a Godsend, but it is also reef-safe, and their bottles and containers (same as all Shiseido products) are made from 57% recycled materials. Shiseido’s suncare line comes in a variety of different skin concerns, like sensitive skin, and an oil-free face sunscreen that controls excess sebum with a matte finish makes it ideal for wearing under makeup. All of their sunscreens help to prevent photo-aging, and skin damage linked to the formation of wrinkles and dark spots, and help prevent the appearance of fine lines, and unevenness.